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LS101 - Intro Class

Liquor Store 101 - Introduction to LS Management


"I am so glad I took LS 101. It helped me find the right store and gave me confidence to run it immediately.

...Thanks CBS."

LIQUOR/WINE STORE MANAGEMENT is presented by John Payne, Senior Partner of CBS Century Business Sales and one of the most successful liquor/wine store brokers in Connecticut. John's experience and communication skills put it all in a nutshell - in everyday language. Many Buyers have made smarter and better purchases after attending CBS PS 101.

FEE: The cost for this class is $500 - refundable when buying a business from CBS.

RESERVE: Email John Payne at Century Business Sales at jhpayneiii@charter.net for reservations as dates fill up quickly.

I. LIQUOR STORES AN OVERVIEW.
a. How Alcoholic Beverages are Sold in Connecticut.
b. Liquor Stores as Legal Entities.
c. Licenses to sell Liquor, Lotto & Cigarettes.
d. Connecticut Sales Tax: How the State Keeps Track & The Bible.
e. Liabilities & Insurance.

II. LIQUOR STORE ECONOMICS
a. The Master Equation: Sales, Gross Profit, Expenses, Net Profit or Cash.
b. Maximizing Profitability: What You Sell & How You Buy.
c. Maximizing Return on Investment: Income & Equity.


III. EVERYDAY MANAGEMENT
a. Opening Up.
b. Ordering & Inventory Control.
c. Placement & In-Store Marketing.
d. Closing.
e. Employees.

IV. MARKETING
a. Hard Liquors The Basics
b. The Pricing Magic of Wines 20 Wines and Foods They Go With.
c. Beer Customer Magnet or Money Maker?
d. Public Relations and the Community.
e. Direct Mail The Wine Newsletter Plus
f. The Internet & the Store Website.

V. BUYING & SELLING STORES
a. The Buy/Sell Process
b. Evaluating the Business
c. Key Positives & Negatives
d. Due Diligence



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